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KANSEI CULTURAL RESEARCH ON PRODUCT AND COLOUR PERCEPTION
1 : Laboratoire Conception de Produits et Innovation
(LCPI)
Arts et Métiers ParisTech
151 boulevard de l'Hôpital 75013 Paris -
France
This paper has been written as a part of a collaboration between Toyota Motor Europe (TME) and the LCPI (Design Product Laboratory and Innovation) of the Engineering school Arts et Metiers Paristech. This paper is a brief overview of the final master thesis led in this industrial context which focuses on the influence of colours on the product perception. The second focus of this research is done on the cultural aspects of the user: how much does it influence the perception? By answering these questions, our hope is to create an accurate tool for colour choices in early design.
